The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Beliefs
Most people never truly go 'all-in' on anything meaningful
Evidence
People say they're all-in but then avoid shameless self-promotion, don't want to text friends about their projects, hold back effort to protect their ego if they fail
Implication
Genuine all-in commitment is rare and therefore provides significant competitive advantage when deployed strategically
Counter Belief
Most people are already doing their best given their circumstances and constraints
Example Application
Author decides to truly go all-in on book launch - texts everyone, does shameless promotion, gives 100% effort without holding back. Book becomes bestseller partly due to this rare level of commitment.