The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Beliefs
Organic content always outperforms paid advertising
Evidence
People prefer buying from content that feels authentic rather than obvious advertisements
Implication
Brands should prioritize creating content that feels native to platforms rather than polished advertising
Counter Belief
Paid advertising provides more control and predictable results than organic content
Example Application
Instead of creating polished video ads, brands should make content that looks like it was 'edited on iPhone 5S in CapCut'