The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Beliefs
Convenience is overrated for premium products
Evidence
Jonathan's inconvenient in-person events sell better than convenient digital versions
Implication
Makers should consider adding friction and inconvenience to increase perceived value
Counter Belief
Customers always prefer easier, more convenient options
Example Application
A fitness coach makes clients travel to specific location for premium program rather than offering at-home option