The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Small markets lead to big businesses
Evidence
Focusing on 1000 ideal customers creates clarity that drives better product development, marketing efficiency, and faster product-market fit than trying to appeal to millions
Implication
Entrepreneurs should resist the temptation to go broad early and instead double down on understanding and serving a specific, small group exceptionally well
Counter Belief
Big markets create more opportunities for growth and investor interest, and narrow focus may miss larger market opportunities
Example Application
B2B software company targets 1000 hotel managers instead of all hospitality professionals, allowing them to build hotel-specific features and achieve product-market fit faster than competitors trying to serve everyone.