GraphedMinds
The Startup Ideas Podcast

The Startup Ideas Podcast

The best businesses are built at the intersection of emerging technology, community, and real human needs.

Back to Beliefs

Widgets are the most underutilized retention strategy in mobile apps

Evidence

Lock screen widgets get 150+ daily impressions, retention doubled when implemented, only 4 slots available creating artificial scarcity

Implication

Prioritize widget development early in app planning, not as afterthought feature

Counter Belief

Core app functionality matters more than platform integrations

Example Application

Build widget-first apps designed around lock screen experience rather than traditional app-first approach