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Back to Beliefs
Widgets are the most underutilized retention strategy in mobile apps
Evidence
Lock screen widgets get 150+ daily impressions, retention doubled when implemented, only 4 slots available creating artificial scarcity
Implication
Prioritize widget development early in app planning, not as afterthought feature
Counter Belief
Core app functionality matters more than platform integrations
Example Application
Build widget-first apps designed around lock screen experience rather than traditional app-first approach