The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Beliefs
Everything is scalable with the right distribution
Evidence
Simple foam products generating viral sales, subscription car washes, Pokemon card price manipulation
Implication
Product sophistication matters less than distribution sophistication in modern markets
Counter Belief
Some products have inherent scale limitations due to logistics, regulations, or market size
Example Application
Focus more resources on distribution strategy than product development for consumer goods