The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Beliefs
Every SaaS should have comprehensive alternatives and vs pages
Evidence
Consistently drives high-intent traffic and AI search citations across multiple case studies
Implication
Bottom-of-funnel SEO content is universally valuable regardless of acquisition strategy
Counter Belief
These pages cannibalize direct searches for your brand
Example Application
Form builder creates detailed TypeForm alternative page, gets cited by AI search, converts at 17x rate