The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Beliefs
Long-form sales pages convert better than short ones for high-value products
Evidence
More copy allows for addressing more objections and providing proof for skeptical buyers who need extensive convincing
Implication
Businesses should test longer sales pages with extensive social proof, testimonials, and benefit explanations
Counter Belief
Modern attention spans prefer concise, visual presentations over text-heavy pages
Example Application
A $5000 business course uses a 10,000-word sales page with multiple testimonials, case studies, and objection-handling sections instead of a simple product description.