The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
$100K MRR Mobile App Framework
A systematic approach to building consumer mobile apps that achieve $100K monthly recurring revenue by serving daily habits with AI-enhanced features and focused distribution
How It Works
Works by identifying high-frequency use cases with paid demand, creating narrow wedge products, optimizing for first-win experiences, and scaling through organic-first distribution before paid acquisition
Components
Pick daily habit to serve with narrow wedge use case
Validate paid demand through Reddit/TikTok research
Build rapid prototype with AI integration
Optimize for first win within 24 hours
Focus distribution on one channel with three formats per week
Build retention loops with streaks and progress tracking
Scale with referrals, ASO, and affiliates at 15-40% cuts
When to Use
When building consumer mobile apps targeting daily habits where users have demonstrated willingness to pay and AI can add meaningful value
When Not to Use
For weekly/monthly use cases, highly competitive spaces without differentiation, or products where users won't pay for premium features
Anti-Patterns to Avoid
Example
“A CalAI-style app that lets users photograph food for calorie counting - serves daily eating habit, narrow wedge (photo analysis), AI-powered, gets users to first win immediately, distributed via TikTok food content”