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AI Ad Spectrum Framework
A strategic framework positioning AI ads on a spectrum from extremely realistic (indistinguishable from human) to unrealistic scroll-stopping (obvious AI, attention-grabbing).
How It Works
Different positions on the spectrum serve different psychological triggers - realistic builds trust, unrealistic stops scroll and creates curiosity.
Components
Map current creative portfolio on realistic-unrealistic spectrum
Test both extremes for each target audience
Identify optimal spectrum position per campaign objective
Balance realistic trust-building with unrealistic attention-grabbing
Adjust spectrum position based on creative fatigue
When to Use
When planning creative strategy for AI ad campaigns across different audiences and platforms.
When Not to Use
When brand guidelines strictly require realistic representation only.
Anti-Patterns to Avoid
Example
“A language learning app tests both realistic teacher-style testimonials and talking gorilla ads, finding gorillas generate 5x more engagement but teachers convert 2x better, leading to a funnel using gorillas for awareness and teachers for conversion.”