The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Build in Public Customer Funnel
A content-driven customer acquisition system where you solve problems publicly to create a predictable funnel from viewers to paying customers.
How It Works
Share your exact process solving one problem publicly → 1000 people see it → 100 save it → 10 try it → 8 succeed → 2 quit → 1 tells everyone. Creates flywheel when you reinvest revenue into more content.
Components
Choose one problem you solve repeatedly for clients
Document your exact process step-by-step publicly
Show real examples and outcomes (with permission)
Post daily on platform where your customers spend time
Engage with the 100 people who save/comment on content
Convert the 10 who try it into service clients
Use revenue to create more/better content
When to Use
When building service businesses, need to establish expertise credibility, have repeatable processes worth documenting, or want to create inbound lead generation.
When Not to Use
When your process involves confidential client data, you're in highly regulated industries, or your work doesn't translate well to content format.
Anti-Patterns to Avoid
Example
“You run an Instagram management agency. Create daily posts showing exactly how you research hashtags, write captions, and schedule posts for a client (with permission). Show before/after metrics. People see your methodology works, start following you, and eventually hire your agency.”
Related Knowledge
Creator vs Influencer Marketing Arbitrage
A marketing strategy that leverages zero-follower creators over established influencers to achieve better cost-per-thous
AI-Powered Local SEO Domination Framework
A systematic approach to using AI tools like Claude Code to rapidly build and optimize local service websites for search