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The Startup Ideas Podcast

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Building in Public Framework

Reusability

A systematic approach to developing products by sharing every step of the process publicly, including features, metrics, struggles, and wins as they happen.

How It Works

Creates accountability, attracts early users, builds audience, and generates feedback loops by removing the secrecy typical in product development. Public pressure and community support drive consistent progress.

Components

1

Share every feature as you ship it

2

Tweet about revenue and metrics openly

3

Document daily progress with specifics

4

Share struggles and failures, not just wins

5

Engage with community feedback in real-time

When to Use

When building consumer products, seeking early feedback, wanting to build personal brand, or needing accountability to maintain momentum.

When Not to Use

When building enterprise B2B products with sensitive information, working in highly regulated industries, or when competitive advantage depends on secrecy.

Anti-Patterns to Avoid

Only sharing wins without strugglesBuilding in public without actually buildingOver-sharing sensitive competitive informationFocusing more on documentation than building

Example

Namesh documented every day of his hackathon journey, sharing doubts about quitting, technical progress, and eventual submission, creating accountability that kept him building despite wanting to quit multiple times.