The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Four-Criteria Concept Scoring System
A systematic method to evaluate video concepts on hook strength, pattern interrupt, emotional trigger, and algorithm fit, each scored 1-10.
How It Works
Breaks down viral potential into measurable components that can be objectively assessed, allowing for data-driven content decisions rather than gut feelings.
Components
Score hook strength (1-10): How attention-grabbing are the first 3 seconds
Score pattern interrupt (1-10): How well does it break expected viewing patterns
Score emotional trigger (1-10): Does it invoke strong emotional response
Score algorithm fit (1-10): Likelihood of high completion rate and shares
Calculate average score and rank concepts
Select top 2-3 concepts for production
When to Use
When you have multiple video concepts and need to prioritize which ones to produce first based on viral potential.
When Not to Use
When producing evergreen educational content where virality isn't the primary goal, or when you have very limited concepts to choose from.
Anti-Patterns to Avoid
Example
“A startup founder generates 10 video concepts about SaaS building. One concept 'Everyone says build MVP, I did opposite and hit $25K MRR' scores 9.75 average because it has strong contradiction hook (10), breaks conventional wisdom (9), triggers curiosity and controversy (10), and fits trending debate format (10).”