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Creative Volume + Diversity Framework
A two-metric system for AI ad success focusing on creative volume (how many new creatives per week) and creative diversity (variety of creative types tested).
How It Works
High volume ensures statistical significance in testing, while diversity prevents audience fatigue and discovers unexpected winning formats.
Components
Track weekly creative output as primary KPI
Categorize creative types (UGC, animated, talking head, etc.)
Ensure mix includes both realistic and unrealistic formats
Monitor audience fatigue signals
Scale successful formats while maintaining diversity
When to Use
When scaling paid advertising campaigns, especially with AI-generated content where production costs are low.
When Not to Use
When budget is extremely limited or when you haven't validated basic product-market fit.
Anti-Patterns to Avoid
Example
“A mobile app company produces 50+ AI ads weekly across UGC, animated, and celebrity-style formats, discovering that unrealistic gorilla ads outperform traditional testimonials 3:1.”