The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
For-You-Page Discovery Model
The algorithmic content distribution system that serves content based on user interests rather than social connections, fundamentally changing how content reaches audiences
How It Works
Platforms analyze user behavior to predict engagement and serve content that keeps users on platform longest, regardless of content creator's follower count. This creates opportunities for unknown creators to achieve massive reach
Components
Create content optimized for platform engagement metrics
Focus on content quality over creator authority
Test multiple content formats to find algorithmic preferences
Leverage trending formats and sounds within your niche
When to Use
When creating content for TikTok, Instagram Reels, YouTube Shorts, or any platform with algorithmic feeds
When Not to Use
On platforms still primarily driven by social graphs (LinkedIn to some extent) or when targeting specific known audiences
Anti-Patterns to Avoid
Example
“A new creator with 0 followers posts a productivity tip video. The algorithm tests it with small audience, sees high engagement, and pushes it to 100K+ people interested in productivity content”