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Four-Phase Webinar Email Campaign Framework
A systematic email campaign structure for webinar events consisting of four distinct phases: registration, reminders, live notifications, and post-event sales sequences.
How It Works
Each phase serves a specific psychological function - building anticipation, preventing no-shows, creating FOMO during the event, and converting warm leads post-event when buying intent is highest.
Components
Phase 1: Registration campaign (6 pre-registration emails to cold audience)
Phase 2: Reminder sequence (4 emails to registered attendees about upcoming event)
Phase 3: Live notifications (4 emails during the webinar to non-attendees)
Phase 4: Post-event sales sequence (6-10 emails with offers and bonuses)
When to Use
When launching high-value products or courses through live webinar events, especially for audiences that need significant nurturing before purchase decisions.
When Not to Use
For low-ticket impulse purchases, transactional products, or audiences that prefer minimal communication.
Anti-Patterns to Avoid
Example
“A business coach launching a $5000 course sends 6 registration emails over 2 weeks, 4 reminder emails to registrants, 4 'you're missing out' emails during the live event, then 8 sales emails with decreasing bonuses over 5 days post-event.”