The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
NIUR (Nerve) Targeting Framework
A framework for identifying profitable niches by finding groups with strong identity, urgent needs, high stakes, and repetitive behaviors that AI can solve effectively
How It Works
Combines sociological identity markers with behavioral economics (urgency, stakes) and usage patterns (repetition) to predict willingness to pay for AI solutions
Components
Niche with strong identity (collectors, professionals, religious groups)
Urgency ('I need an answer now')
Stakes (money, reputation, time at risk)
Repetition (same job weekly/daily)
When to Use
When selecting target markets for AI-powered apps, when evaluating niche market opportunities, or when analyzing why certain demographics adopt new technology
When Not to Use
For mass market products, when targeting is not important, or for products that don't benefit from strong user identity
Anti-Patterns to Avoid
Example
“Churchgoers have strong religious identity, urgent need to capture sermon moments, high spiritual stakes in remembering teachings, and weekly repetitive behavior attending services”
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