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Rigged Slot Machine Framework

Reusability

A business model where you know with high confidence that investing $1 will return $1.30+ consistently, allowing you to scale predictably by increasing ad spend

How It Works

Focus entirely on unit economics optimization rather than brand building. Test until you find profitable customer acquisition cost vs lifetime value ratio, then scale that exact formula

Components

1

Find offer that solves real problem

2

Build minimum viable product/landing page

3

Test ads at small budget to find profitable unit economics

4

Once profitable, increase ad spend while maintaining ratios

5

When math breaks, launch new product instead of fixing

When to Use

When testing new products, markets, or offers where you need fast validation and scalable growth without complex operations

When Not to Use

When building long-term brand equity, complex products requiring customer education, or businesses needing operational scale

Anti-Patterns to Avoid

Trying to fix broken unit economics instead of pivotingOvercomplicating the product before proving demandFocusing on brand building before proving profitability

Example

Samuel spends $20 on Facebook ads to sell a $27 book that costs $7 to fulfill, netting breakeven. Once he optimizes to $1.30 return per $1 spent, he scales to $100/day ad spend

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