The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
SaaS Growth Three-Step Framework
A creator-focused growth framework for SaaS products involving strategic creator partnerships, generous affiliate structures, and gamified incentives
How It Works
Leverages creator audiences and competitive dynamics to drive sustainable growth through aligned incentives
Components
Attach right creator (100-person list, focus on 1-20K followers)
Generous affiliate percentage (30-50%, lifetime)
Gamify experience (trips, prizes, leaderboards for top affiliates)
When to Use
When launching B2C SaaS products, building initial traction, or scaling existing products with creator-friendly audiences
When Not to Use
For enterprise B2B products, highly technical tools, or products with regulatory restrictions on affiliate marketing
Anti-Patterns to Avoid
Example
“SaaS company creates list of 100 creators, focuses on those with 1-20K followers, offers 40% lifetime commissions, and gives top affiliate a Miami trip plus BMW”