The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Waitlist Strategy (Content → Email → Webinar)
A four-step customer acquisition strategy that builds demand before launch through content marketing, email nurturing, and scarcity tactics
How It Works
Creates artificial scarcity and validates demand before product launch, reducing risk and increasing conversion rates through pre-commitment
Components
Create 'edgy sales' content that subtly teases your product
Drive traffic to a waitlist with early-bird lifetime discounts
Launch beta to first 500 users with limited access
Iterate based on customer feedback and relaunch to second cohort
When to Use
When launching a new SaaS product, especially if you have content creation capabilities and can build an audience
When Not to Use
When you need immediate revenue, have no content creation skills, or are in a market where scarcity doesn't create value
Anti-Patterns to Avoid
Example
“A content creation tool launches with LinkedIn posts about viral content tips, drives signups to a waitlist for 500 beta users at $59 lifetime access (normally $99), then iterates based on user feedback before public launch”