GraphedMinds
The Startup Ideas Podcast

The Startup Ideas Podcast

The best businesses are built at the intersection of emerging technology, community, and real human needs.

Back to Ideas

Creator Pricing Intelligence Platform

For: Marketing managers at SMB SaaS companies wanting to do creator partnerships

Buildability

The Problem

Brands waste money on overpriced creators because they can't see market rates across thousands of creators simultaneously

The Solution

Database showing real pricing from creators across niches, with AI-powered recommendations for underpriced opportunities

Why Now?

Creator economy maturing but pricing still inefficient, AI can automate discovery and analysis at scale

Build MVP in 7 Days

Day 1

Scrape 1000 creator emails from YouTube in specific niche

Day 2

Send pricing survey to all creators

Day 3

Build simple database showing creator rates per subscriber

Day 4

Add basic search and filter functionality

Day 5

Launch with manual outreach to 10 potential customers

How to Validate

Survey 50 marketing managers about creator pricing pain points
Test willingness to pay with pricing intelligence mockups
Get 10 creators to share their actual rate cards
Run pilot with 3 brands using manual process

Revenue Model

SaaS subscriptions ($99-499/month) plus transaction fees on successful partnerships

Competitive Moat

Network effects from creator pricing data, relationship lock-in with both sides

Risks to Consider

Creators may not want pricing transparencyMarket could become efficient quicklyLarge platforms might build this feature natively