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Physical Mail for Digital Events

For: Course creators and coaches running high-value webinar campaigns

Buildability

The Problem

Digital event reminders get lost in email clutter, leading to lower attendance rates and reduced revenue from expensive webinar campaigns.

The Solution

Service that sends physical postcards and letters to registered webinar attendees, dramatically increasing attendance rates through unexpected physical touchpoints.

Why Now?

Email deliverability is declining, digital fatigue is increasing, and physical mail has novelty factor in an increasingly digital world.

Build MVP in 7 Days

Day 1

Create simple landing page with pricing

Day 2

Partner with local print shop for fulfillment

Day 3

Build basic form for customer addresses and event details

Day 4

Test with 3-5 beta customers running upcoming webinars

Day 5

Measure attendance lift compared to digital-only campaigns

How to Validate

Survey course creators about current attendance rates and pain points

Run small test with 100 postcards for one client's webinar

Track attendance difference between mail recipients and email-only group

Get testimonials from beta clients about ROI improvement

Revenue Model

Per-piece pricing ($2-5 per mailer) plus setup fees for custom designs and targeting

Competitive Moat

Logistics expertise, postal partnerships, and integration with digital marketing tools

Risks to Consider

Postal delays causing timing issuesHigher unsubscribe rates if recipients find it intrusiveScaling logistics and maintaining quality at volume