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AI Authenticity Risk Assessment
Before implementing AI in customer-facing applications, assess the risk of negative perception based on your industry, audience, and brand positioning
Decision Rule
Use AI openly when it aligns with your brand (like being 'the AI guy'), but prioritize human authenticity when trust and personal connection are critical
How It Works
Different audiences and contexts have varying tolerance for AI usage - technology-forward audiences may embrace it while traditional industries may see it as inauthentic
Failure Modes
Applying AI across all contexts without considering audience reaction
Hiding AI usage and risking discovery and trust loss
Overestimating universal acceptance of AI content
Underestimating the value of human authenticity in your specific market
Example Decision
“A publicly traded company CEO choosing not to use AI avatars for investor communications but an AI newsletter publisher using them openly as part of their brand identity”