The Startup Ideas Podcast
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AI as Creative Contractor
Approach AI image generation tools like hiring a skilled but unfamiliar creative contractor - clear communication and precise instructions are essential for good results
Decision Rule
When working with AI creative tools, invest time in clear, specific instructions rather than assuming the model will intuit your needs
How It Works
Just as human contractors need detailed briefs to deliver desired outcomes, AI models perform better with precise, contextual prompts that eliminate ambiguity
Failure Modes
Assuming AI can read your mind or understand implicit requirements
Getting frustrated with results when instructions were vague
Not iterating on prompts like you would with human feedback
Example Decision
“Instead of saying 'make this image better', specify 'add bold white text saying [specific message] centered below the product with high contrast background'”