The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
SEO as Demand-Supply Matching
Think of SEO as matching demand (what people search for) with supply (landing pages on your website) - create one page for each search term
Decision Rule
For every keyword with commercial intent, create a dedicated landing page optimized for that specific search term
How It Works
Search engines reward websites that have specific, relevant pages matching user search queries rather than generic pages trying to rank for everything
Failure Modes
Creating too few pages and missing search demand
Creating generic pages that don't match specific search intent
Focusing on search volume over commercial intent
Example Decision
“Instead of one 'diesel repair' page, create separate pages for 'mobile diesel repair Charlotte', 'emergency diesel repair I-77', and 'diesel engine diagnostics'”