The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Mental Models
Idea Portfolio Requirement
The statistical probability that any single business idea is optimal approaches zero without comparison against alternatives
Decision Rule
Only commit significant resources to ideas after evaluating multiple options and understanding personal advantages
How It Works
Confirmation bias and sunk cost fallacy make people over-invest in their only idea, regardless of objective merit
Failure Modes
Pursuing single idea without alternatives
Ignoring personal skill mismatches
Emotional attachment to weak concepts
Example Decision
“Entrepreneur with 50 ideas can objectively evaluate bike washing vs marketplace apps vs card grading based on skills and market fit”