The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Mental Models
Infinite Internet Market Model
Internet-based businesses operate in effectively infinite markets where competition doesn't reduce your opportunity
Decision Rule
Prefer internet-scale businesses over geographically constrained ones for maximum growth potential
How It Works
Digital distribution removes geographic and physical constraints, allowing multiple players to succeed simultaneously
Failure Modes
Applying local business thinking to internet businesses
Overestimating competitive threats
Underestimating scale possibilities
Example Decision
“Choose building Facebook Marketplace apps (infinite market) over opening local coffee shop (fixed local demand)”