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Back to Mental Models
Code, Audience, Capital Leverage Model
The three fundamental forms of leverage available to modern entrepreneurs: code (automation/software), audience (distribution/influence), and capital (financial resources)
Decision Rule
Prioritize building leverage that compounds over time and can be scaled without linear effort increase
How It Works
Each leverage type multiplies individual effort - code automates tasks, audience provides distribution, capital accelerates growth
Failure Modes
Focusing on only one leverage type
Building non-compounding leverage
Neglecting leverage maintenance
Example Decision
“Choose to build audience through consistent content creation over paid ads because audience leverage compounds while ad spend is linear”