The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Business as Math Equation
View every business decision through the lens of unit economics: Cost of Traffic × Conversion Rate × AOV = Profit
Decision Rule
Only make changes that improve the overall equation, even if individual metrics get worse
How It Works
Every business activity can be reduced to measurable inputs and outputs that either improve or worsen profitability per customer
Failure Modes
Optimizing individual metrics without considering overall equation
Ignoring cash conversion cycle timing
Focusing on revenue without considering profit margins
Making emotional decisions instead of data-driven ones
Example Decision
“Increase price 20% even if conversion rate drops 10% because overall profit per visitor increases due to higher AOV offsetting lower conversion”