The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Geographic and Vertical Niching for Market Entry
When entering a competitive market, deliberately constrain your target market to a specific geography, industry vertical, or customer type to establish dominance
Decision Rule
If someone says 'this already exists,' respond by going smaller and more specific rather than broader
How It Works
Reduces competition, allows for specialized features, and creates easier word-of-mouth growth within the niche
Failure Modes
Picking a niche too small to sustain a business
Choosing a niche without ability to expand later
Not understanding the specific needs of the niche
Example Decision
“Instead of building a general AI property management system, build one specifically for Quebec rental properties with French language support and local compliance features”