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Execute complete company pivot from legacy product to new AI-powered product
Struggling startups with technical assets facing near-shutdown
90 daysWhat Success Looks Like
Launch new product, achieve initial traction metrics, secure path to continued operation
Steps to Execute
1
Get executive team alignment on pivot decision
2
Set hard launch deadline (board meeting/runway end)
3
Identify minimum viable product scope
4
Get entire team to 'flip switch' to new focus
5
Work around the clock with shared urgency
6
Launch with single channel (tweet/blog post)
7
Monitor metrics obsessively
8
Pivot messaging based on actual user feedback
Checklist
Board alignment on pivot strategy
Team commitment to timeline
MVP scope clearly defined
Launch channel identified
Success metrics established
Customer feedback loop ready
Inputs Needed
- Technical foundation to build upon
- Small committed team
- Clear external deadline pressure
- Market timing insight
Outputs
- Launched product
- Initial user traction
- Revenue validation
- Team energy renewal
Example
“SaaS company at $700K ARR builds new AI product in 90 days, launches with tweet, adds $1M ARR in first week”