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Create unique, memorable mascots for mobile apps using AI tools while avoiding generic results

App developers without design budgets who want to add personality to their apps

2-4 hours for initial mascot, ongoing for variations

What Success Looks Like

A distinctive mascot that users remember and praise, with ability to generate infinite variations for different app states and marketing materials

Steps to Execute

1

Commission original artwork reference ($200-300) or find unique style references

2

Upload reference to ChatGPT with specific mascot concept request

3

Iterate 10-15 times with refinement prompts (less cartoonish, more depth, etc.)

4

Test variations by combining multiple reference styles

5

Generate contextual variations (searching, celebrating, empty states)

6

Create animated versions using Midjourney's animation feature

7

Apply mascot consistently across app onboarding and empty states

Checklist

Reference art is original or meaningfully transformed
Mascot fits app's personality and target audience
Style is unique enough to avoid generic AI look
Multiple variations created for different contexts
Mascot works at different sizes (icons to full illustrations)
Animations feel natural and purposeful

Inputs Needed

  • Clear app concept and personality
  • Original artwork reference or unique style inspiration
  • ChatGPT access for generation
  • Midjourney access for animations (optional)
  • Budget for original reference art ($200-300)

Outputs

  • Primary mascot design
  • Contextual variations (10+ different poses/situations)
  • Animated versions for splash screens
  • Style guide for maintaining consistency
  • Implementation files for development

Example

“Developer needs mascot for AI meeting assistant app. Commissions hand-drawn dog illustration from fiancé, uploads to ChatGPT asking for ghost version with similar style. Creates 'Lily the Ghost' with flower, then generates variations: Lily with magnifying glass for search states, Lily celebrating for achievements, animated Lily for splash screen.”