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Create high-converting Facebook video ads using AI tools
SaaS founders and digital marketers creating social media ad campaigns
1-2 days to create, 1 month to optimizeWhat Success Looks Like
Multiple high-performing video ads with strong CTR and conversion rates, continuous creative refresh pipeline established
Steps to Execute
Research pain points for target audience using Perplexity and Reddit
Write ad script using storytelling framework (hook, pain, vision, bridge, CTA)
Use Claude to generate 5-10 script variations
Create AI avatar video using Hey Gen with recommended avatar and voice
Generate voiceover using 11 Labs 'Natasha Valley Girl' voice
Edit video in CapCut or Descript to remove silence and add captions
Add hook text overlay for first 3-5 seconds of video
Create 10+ variations testing different hooks and pain points
Set up Facebook Ads campaign targeting broad audience
Launch all creative variations with equal budget allocation
Identify top 2-3 performers after 3-7 days
Reallocate budget to winners and create remix variations
Refresh creative weekly to prevent ad fatigue
Checklist
Inputs Needed
- Target audience pain point research
- Hey Gen and 11 Labs accounts
- Video editing software access
- Facebook Ads account with conversion tracking
- Budget of $20-40 per day per creative for testing
Outputs
- 10+ AI-generated video ad variations
- Active Facebook campaign with performance data
- Identified winning creative patterns and elements
- Scalable creative production workflow
Example
“A SaaS founder creates video ad for email extraction tool, scripts story about influencer marketer frustrated with recaptcha, uses Hey Gen to create avatar video with Valley Girl voice, adds 'Influencer Marketing Easy Mode' text overlay, tests 15 variations, finds 3 winners, scales budget to those while creating remix versions”
Related Knowledge
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Recreate winning competitor ads with your product using AI
AI-generated ads that match competitor performance patterns with your branding and messaging