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Launch profitable Google Ads campaign for B2B SaaS product

Bootstrapped founders and indie hackers with products that solve specific problems

2-4 weeks to optimization

What Success Looks Like

Profitable customer acquisition with clear attribution from keyword to conversion and understanding of best performing search terms

Steps to Execute

1

Install Keywords Everywhere Chrome extension for search volume data

2

Research target keywords and validate search intent on Reddit

3

Create Google Ads account and new campaign with 'Website Traffic' goal

4

Set up geographic targeting (US only, present in location)

5

Add keywords using phrase match format with quotes

6

Create keyword-aligned landing pages using tools like Lovable

7

Install Google Tag Manager on website

8

Set up conversion tracking for signups and payments

9

Start with $50-100 daily budget focusing on clicks

10

Analyze search terms report weekly and add negative keywords

11

Build dedicated landing pages for high-performing search terms

12

Transition to conversion optimization once data volume supports it

Checklist

Keywords Everywhere installed and working
Reddit validation completed for target keywords
Google Ads account created with billing setup
Campaign configured with proper geographic targeting
10+ phrase match keywords added to ad group
Landing page created with target keyword in H1
Google Tag Manager container installed on site
Conversion events configured and tested
Campaign launched with appropriate budget
Weekly optimization schedule established

Inputs Needed

  • Target keyword list
  • Landing page content and design
  • Google Ads account access
  • Website with GTM implementation capability
  • Budget of $500-1000 for initial testing

Outputs

  • Active Google Ads campaign
  • Conversion tracking implementation
  • Data on best performing keywords and landing pages
  • Customer acquisition cost and volume metrics

Example

“A founder building a YouTube email extractor researches 'YouTube channel email extractor' (170 monthly searches), finds Reddit threads confirming demand, creates phrase match campaign, builds landing page with that exact phrase as H1, sets up signup tracking, and after 2 weeks of click data, transitions to signup optimization”