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Launch a profitable in-person event from scratch within 90 days

Entrepreneurs with digital products or services who want to create premium IRL experiences

90 days from concept to first event

What Success Looks Like

A sold-out in-person event that commands 2-3x the price of digital alternatives and creates a pipeline for higher-value services

Steps to Execute

1

Choose specific dates first to create mental commitment

2

Find location (ask companies using your products for free space)

3

Define the experience theme and unique value proposition

4

Direct message 4-5 people to soft commit and validate demand

5

Create simple campaign around location and experience

6

Launch to existing audience (even small audiences work)

7

Fill event through focused marketing sprint

8

Deliver exceptional experience to generate word-of-mouth

Checklist

Dates locked in calendar
Location secured or identified
5+ people soft committed via DM
Break-even point calculated
Marketing materials highlighting IRL benefits
Pricing set 2-3x higher than digital equivalent
No virtual fallback options offered

Inputs Needed

  • Small existing audience (100+ engaged followers)
  • Proven digital product or concept to convert
  • Budget for location and logistics
  • List of potential attendees to message directly

Outputs

  • Profitable high-ticket event
  • Enhanced brand credibility and social proof
  • Pipeline of qualified prospects for other services
  • Video content and testimonials for future marketing

Example

“A business coach with 1,000 podcast listeners creates 'Revenue Retreat' for 25 entrepreneurs. Rents location for $5k, charges $3k per person, generates $75k revenue in first event while building deeper customer relationships.”