The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
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“I'll be blunt right now. I think it's hype”
contrarianreality_checkhype
What It Means
AI search opportunity is overstated relative to its actual impact and volume
Why It Matters
Prevents over-investment in trendy tactics at expense of proven channels
When It's True
When dealing with unproven channels that have small volume and high risk
When It's Risky
When early mover advantage could provide significant competitive benefits
How to Apply
1
Question hype around new marketing channels
2
Demand data on actual volume and sustainability
3
Compare opportunity cost vs established channels
Example Scenario
“Startup considering allocating 80% of marketing budget to AI search optimization should first validate volume and sustainability vs Google SEO”