The Startup Ideas Podcast
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“the two criteria for us to succeed was the creative volume and the creative diversity”
What It Means
Success in AI advertising requires both high output of creatives and variety in creative types tested
Why It Matters
Provides clear, measurable criteria for ad campaign success that goes beyond just conversion metrics
When It's True
When using AI tools that make content creation cheap and fast, enabling high-volume testing
When It's Risky
When budget is extremely limited or when brand consistency requirements are very strict
How to Apply
Track weekly creative output as primary KPI
Ensure mix of realistic and unrealistic creative formats
Monitor for audience fatigue and rotate creative types
Example Scenario
“Mobile app company tracks 50+ new creatives weekly across UGC, animated, and celebrity formats, discovering unexpected winning combinations through systematic diversity.”