The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“one of the best way to create a winning ad is to copy something that is already getting good results”
What It Means
Rather than creating original content from scratch, adapt proven successful formats for your product
Why It Matters
Reduces risk and time-to-market by leveraging patterns already validated by market response
When It's True
When you can identify genuinely successful competitor content and adapt it legally/ethically
When It's Risky
When copying without understanding why something worked or when creating exact duplicates
How to Apply
Research Facebook Ad Library for long-running competitor ads
Use speech-to-speech to match successful voice patterns
Adapt visual elements and scripts rather than copying exactly
Example Scenario
“Fitness brand finds Bred ad with effective fat visualization hook, creates similar concept with AI actors and adapted script for their weight loss product.”
Related Knowledge
You have to have surface area and brand mentions
Success in AI search requires mentions across many pages that AI references, not just single high-authority placements
you want to find underserved opportunities
Success comes from targeting markets with demand but few competitors rather than obvious popular markets
What is the hardest thing I can build
When AI removes traditional constraints, start with most ambitious version rather than building incrementally
And I love unfair advantages
Actively seeking tools, platforms, or opportunities that provide disproportionate competitive advantages over others in
Clarity is going to drive everything
Having precise understanding of target customers and their problems is more critical for startup success than product qu
if something is working, then probably you can copy it and put your own spin on it
Success patterns can be replicated and improved rather than starting from scratch