The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“always delete, delete, delete, delete”
What It Means
Continuously remove unnecessary UI elements until only essential components remain
Why It Matters
Fewer elements improve mobile experience, user focus, and completion rates
When It's True
For consumer products where users have limited attention and mobile usage dominates
When It's Risky
For enterprise tools where users need simultaneous access to multiple functions
How to Apply
Start with full feature set then systematically remove elements
Test mobile experience after each removal
Stop when removing more hurts core functionality
Example Scenario
“AI photo app reduces from 20 filters, settings, help text to just camera view and filter selection, dramatically improving user experience”
Related Knowledge
stupid simple
Design apps with extreme simplicity that anyone can understand immediately without explanation
why did you do markdown files like that's like literally the most basic files ever
Anthropic chose simple markdown over complex formats to maximize accessibility and usability
Apps are brutally stupid simple. One screen, one button, one transformation
Successful mobile apps minimize interface complexity to single-action workflows that users can complete without confusio
Embarrassingly simple, give yourself 2 to 3 days to build it
Initial product versions should be so basic they feel embarrassing, but buildable in days not months
You start small. It's really simple to get started
Begin with minimal viable automation and build complexity through iteration
Good design really does that. Good design is viral. Good design is something that people talk about.
Design quality functions as a multiplier across multiple business dimensions - marketing, credibility, and user experien