The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“only four apps max are allowed to be on a user's lock screen”
What It Means
iPhone lock screen widget real estate is artificially scarce, creating winner-take-all dynamics for apps that can claim those positions.
Why It Matters
Represents massive retention opportunity that most developers ignore, providing competitive advantage through constant user presence.
When It's True
When your app provides value that users want quick access to throughout the day (habits, quick notes, weather, etc.).
When It's Risky
When widget functionality doesn't provide genuine value or when users find widgets annoying rather than helpful.
How to Apply
Design apps specifically around lock screen widget experience
Prioritize widget development early rather than as afterthought
Focus on essential information that users want 150+ times daily
Use widget as primary distribution and retention strategy
Example Scenario
“Habit tracking app builds beautiful lock screen widget showing daily streak. Users add it to one of four precious lock screen slots, see it 150 times daily, tap to log habits, creating retention cheat code that doubles engagement versus app-only experience.”