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“Ideas that were once dumb are no longer dumb because of short form video.”
viral_marketingproduct_viabilitytechnology_shift
What It Means
Social media algorithms make previously unmarketable simple products viable through viral distribution
Why It Matters
Expands the universe of viable product concepts beyond traditional innovation
When It's True
For products that demonstrate clearly in short videos and generate strong reactions
When It's Risky
When algorithms change or platform dependence becomes unsustainable
How to Apply
1
Test product concepts for viral video potential
2
Prioritize demonstration clarity over sophistication
3
Build audience before product
Example Scenario
“Simple foam boat guard becomes profitable business because safety demonstration generates viral video engagement”