The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“If that's the case, just go nicher.”
What It Means
When facing competition in a broad market, narrow your focus to a specific segment rather than trying to compete broadly
Why It Matters
Niche markets have less competition and allow for specialized features that create stronger customer lock-in
When It's True
When you have limited resources and face established competitors in the general market
When It's Risky
When the niche is too small to support a sustainable business or lacks growth potential
How to Apply
Research specific geographic or vertical niches
Identify unique needs within the niche
Build specialized features for that segment
Example Scenario
“Instead of building general property management AI, focus on Quebec rental properties with French language support and local regulations”