The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“If you ain't sending, you ain't winning”
What It Means
Email frequency directly correlates with marketing campaign success and revenue generation
Why It Matters
Most businesses significantly under-communicate during campaigns, leaving substantial revenue on the table
When It's True
When audience is engaged and interested in the product category, and emails provide value
When It's Risky
When audience is already oversaturated, unengaged, or when emails are purely promotional without value
How to Apply
Test increasing email frequency by 50-100% during campaigns
Monitor unsubscribe rates but focus on revenue per subscriber
Ensure each additional email provides unique value or angle
Example Scenario
“A product launch normally uses 3 emails but testing 6 emails increases revenue by 40% while unsubscribe rate only increases from 1% to 2%”