The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“Better than an NFT, but less than a Bitcoin”
What It Means
Creating curiosity about bonuses without revealing them generates more interest than explicit descriptions
Why It Matters
Mystery and relative value comparisons create stronger psychological pull than specific benefit lists
When It's True
When audience trusts the brand and is already interested in attending the event
When It's Risky
When audience is skeptical or unfamiliar with the brand, as vagueness can seem suspicious
How to Apply
Tease valuable bonuses without full disclosure
Use relative comparisons to known valuable items
Build anticipation across multiple touchpoints
Example Scenario
“A course creator promises 'a bonus worth more than your monthly coffee budget but less than your rent' to create curiosity for webinar attendance”