The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“talk about people's pain points cast a vision of a future and your product is the bridge”
What It Means
Facebook ads require emotional storytelling structure: current pain + desired future + product as solution
Why It Matters
Distinguishes social media advertising from search advertising where users already have intent
When It's True
For interruption-based advertising on social platforms where users aren't actively searching
When It's Risky
For search advertising where users want direct solutions, not stories
How to Apply
Start with specific audience callout and pain point
Paint vivid picture of improved future state
Position product as the bridge between current and future state
Example Scenario
“Ad targeting influencer marketers describes frustration with manual email collection, envisions effortless bulk extraction, presents tool as the solution”
Related Knowledge
Facebook Ads Storytelling Framework
A narrative structure for Facebook ads that disrupts users by addressing pain points, casting future vision, and positio
the content is the UX
The words and messaging on your application determine user experience and conversion more than visual design