The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“I call it the ACP funnel. First create an audience, then create a community, then create a product”
What It Means
Successful businesses should build audience first, convert to community, then create products for that community
Why It Matters
Provides a systematic approach to building businesses with higher probability of success
When It's True
When you have time to build relationships before product launch and when market timing allows
When It's Risky
When you have urgent competitive threats or when you already have proven product-market fit
How to Apply
Start with content creation to build audience around your expertise
Create paid communities or events to deepen relationships
Identify product needs from community feedback before building
Example Scenario
“A startup founder shares entrepreneurship stories to build audience, creates paid founder community, then builds software tools the community needs”