The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“One brand account, 10 people. Some of those people could be real people and some could be AI influencers”
What It Means
Modern social media strategy should use multiple person accounts rather than single brand accounts to maximize reach
Why It Matters
Brand accounts perform poorly compared to personal accounts in current social media algorithms
When It's True
When building social media presence for brands, especially in B2C and creator economy
When It's Risky
If platforms crack down on AI-generated content or if managing multiple accounts becomes too complex
How to Apply
Create diverse persona accounts representing different audience segments
Mix real people and AI influencers for scalability
Focus resources on accounts showing traction rather than spreading evenly
Example Scenario
“Tennis equipment brand creates accounts for coach, amateur player, fitness enthusiast, equipment reviewer, and travel blogger to reach different segments”