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“if a company's got like a $1,600 average customer value, they would happily pay that”
What It Means
Service providers will pay 10-15% of their average customer value for qualified leads because the ROI is clear and measurable
Why It Matters
Provides pricing framework for lead generation businesses based on service provider economics rather than arbitrary rates
When It's True
When leads are genuinely qualified and convert at reasonable rates compared to other marketing channels
When It's Risky
When lead quality is poor or service provider has unrealistic conversion expectations
How to Apply
Research average customer values in target niches
Price lead generation fees at 10-15% of customer value
Ensure lead qualification process delivers quality that justifies the premium
Example Scenario
“Garage organization companies with $4,000 average jobs pay $200-400 per qualified lead, making 50 leads monthly worth $10k-20k revenue”
Related Knowledge
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