The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“pick a daily habit to serve narrow wedge use case”
What It Means
Successful mobile apps focus on specific daily behaviors within narrow market segments rather than broad solutions
Why It Matters
Daily frequency drives retention and revenue while narrow focus reduces competition and increases willingness to pay
When It's True
When building consumer mobile apps targeting habit formation with limited resources
When It's Risky
For well-funded companies that can compete in broad markets or for infrequent use cases
How to Apply
Identify daily behaviors your target users already perform
Find underserved sub-segments within larger categories
Validate that narrow segment has paying demand
Example Scenario
“Instead of building generic fitness app, create form-checking app specifically for powerlifters who train daily and desperately want to avoid injury”
Related Knowledge
Personal Software Development Framework
Build software primarily for yourself first, then find others who share your specific needs rather than trying to build
Contextual AI Computing
AI that understands the full context of user activity over time rather than requiring explicit prompts for each interact
It's not going to be what you build as much as what you don't build
With AI making everything buildable, success will come from choosing what NOT to build rather than capability limits
Vibe coders should build single killer features rather than complex multi-feature platforms
Success probability increases with focused scope - if you can't make a simple tool with auth, payment, and email work, y