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I've seen like 40% conversion rates
conversionmetricsperformance

What It Means

AI search traffic converts at dramatically higher rates than traditional search traffic

Why It Matters

Justifies investment in AI search despite low volume because of superior conversion quality

When It's True

When customers use AI search for thorough research before making purchase decisions

When It's Risky

When volume is so low that high conversion rates don't translate to meaningful revenue

How to Apply

1

Track conversion rates separately for AI search traffic

2

Calculate total value rather than just volume metrics

3

Use high conversion data to justify premium placement costs

Example Scenario

100 visitors from AI search at 40% conversion = 40 customers vs 10,000 Google visitors at 2% conversion = 200 customers, so focus depends on customer lifetime value

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